Blog & News
September 2, 2025
Digital Marketing for Doctors
If you’re a doctor or run a medical practice, chances are you’ve been pitched some kind of “big” advertising: billboards, newspapers, magazines, maybe even radio spots. The idea sounds appealing—thousands of people driving by, all seeing your name in lights. But here’s the truth no one tells you:
A single, well-targeted $500 Facebook ad can often outperform a $50,000 billboard.
Yes, you read that right. Let’s break down why.
A billboard on the highway is like shouting in a stadium—you hope someone in the crowd cares. But most people driving past aren’t sick, don’t live near your clinic, or simply aren’t interested.
A Facebook ad, however, lets you laser-target:
That means your $500 isn’t wasted on people who’ll never step into your office.
If a new patient calls you tomorrow, you’ll never know if it was because they saw your billboard or just Googled you. With Facebook ads, every click, every call, every booked appointment can be tracked.
This is where Marketing Batch LLC shines—we help practices not only run ads but also track the exact revenue generated from them.
Billboards might win in “attention,” but they fail in “action.” A driver sees your board while rushing to work—by the time they park, they’ve forgotten your phone number.
On Facebook, a patient sees your ad, clicks immediately, and books online in less than 30 seconds.
$50,000 for a billboard = maybe 10 new patients (if you’re lucky).
$500 for a Facebook ad = potentially 50+ leads, directly booked into your calendar.
Marketing Batch has proven this repeatedly with our healthcare clients. It’s not about spending more—it’s about spending smart.
Yes. Facebook ads allow precise targeting by location, age, and interests—something billboards can never do. This ensures your ad spend only reaches people who are more likely to become patients.
Even as little as $500/month can generate measurable leads for local practices if the ads are well-structured. Many clinics start small, test campaigns, and then scale up once results are proven.
Absolutely. With Facebook, you can track clicks, calls, inquiries, and booked appointments in real time. Billboards provide no reliable way to measure ROI.
Yes. Whether you’re a pediatrician, dentist, dermatologist, or therapist, Facebook ads can be customized to reach the exact audience you need (families, parents, seniors, etc.).
Traditional ads like billboards can build awareness, but they’re expensive and not trackable. In contrast, digital ads are cheaper, measurable, and action-driven—making them far more effective in today’s world.
Many practices see inquiries and appointment bookings within the first week of launching a campaign, especially if the ad creative and targeting are set up properly.
Marketing Batch LLC specializes in creating, managing, and tracking healthcare ad campaigns. We design ad creatives, target the right patients, and provide ROI reports so practices know exactly how much revenue their ads are generating.
The world has changed. Patients live on their phones, not on highways. If your practice is still relying on traditional advertising, you’re burning money.
At Marketing Batch, we’ve built digital marketing systems specifically for doctors that generate measurable, predictable patient growth.
Marketing Batch is a full-service digital marketing agency helping healthcare practices, real estate companies, and startups grow online. From SEO and social media to web design and paid ads — we deliver strategies that boost visibility, build trust, and drive real results.
